39 Emotions Digital Marketers Can Use In Advertising
In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be…
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Can This Agency Model Crack India? Inside The New Omnicom Advertising Services
What’s in store for the newly announced Omnicom Advertising Services in India? Chief executive Aditya Kanthy walks The Drum through the plans. In a consolidation of sorts, Omnicom in India…
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The Biggest Threat To The Advertising Industry
Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts including email and digital IDs that drive business growth. Getty A staggering amount of ad spend…
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Inside Snap’s Struggle to Become an Advertising Giant
Earlier this spring, Snap’s advertising team got an unwelcome jolt. Amazon, a major Snap advertiser and the world’s biggest advertiser, abruptly cut spend in the first half of 2023, according…
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Advancing Advertising: Global Agency Showdown
Introduction: Adweek Global Agency of the Year Awards This year, the prestigious Adweek Global Agency of the Year awards program has announced its focus and theme: Creating a Superior Agency.…
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Drive Business Growth in Digital Advertising through this Simple Strategy
When it comes to digital advertising, it’s no secret that success is measured in the form of clicks and conversions. If one wants to stand out in this fast-paced and…